Driving growth with design: How a strategic website revamp boosted traffic and orders by 80%
Driving growth with design: How a strategic website revamp boosted traffic and orders by 80%
UI Design
Responsive Design
Branding
E-Commerce
Macrame Cords Pari
Macrame Cords Pari caters to women artists and macrame enthusiasts with vibrant, affordable cords. I led a rebranding effort to align with the brand's values and redesigned key website sections to create a more intuitive and visually appealing user experience.
Macrame Cords Pari caters to women artists and macrame enthusiasts with vibrant, affordable cords. I led a rebranding effort to align with the brand's values and redesigned key website sections to create a more intuitive and visually appealing user experience.
Problem
Problem
Early feedback indicated usability challenges, as only 8% of their orders were completed online. This signaled a clear need to refine the website experience to better serve and engage their growing digital audience.
Early feedback indicated usability challenges, as only 8% of their orders were completed online. This signaled a clear need to refine the website experience to better serve and engage their growing digital audience.
⚡ Some elements on this page are interactive—feel free to explore.
⚡ Some elements on this page are interactive—feel free to explore.
New Design
Old Design
New Design
Old Design
New Design
Old Design
Macrame Cords Pari
Macrame Cords Pari
Challenge
Challenge
How might we refine Macrame Cord Pari's brand identity and create a more intuitive, engaging website to onboard new users seamlessly and foster trust in the brand?
How might we refine Macrame Cord Pari's brand identity and create a more intuitive, engaging website to onboard new users seamlessly and foster trust in the brand?
Objectives
Objectives
Redesign a responsive, user-friendly web platform for seamless macrame cord order placements.
Establish a cohesive brand identity by refining the style guide, emphasizing the USP, and ensuring consistency to create a memorable, engaging user experience.
Design a seamless user journey, streamlining Quick Buy to simplify navigation, reduce friction, and enhance satisfaction from discovery to purchase.
Redesign a responsive, user-friendly web platform for seamless macrame cord order placements.
Establish a cohesive brand identity by refining the style guide, emphasizing the USP, and ensuring consistency to create a memorable, engaging user experience.
Design a seamless user journey, streamlining Quick Buy to simplify navigation, reduce friction, and enhance satisfaction from discovery to purchase.
Shop Bestsellers
4mm Twisted (3Ply)
Baby Pink - 200m
Rs. 200
3mm Single Strand
Off White - 200m
Rs. 200
3mm Single Strand
Off White - 200m
Rs. 200
4mm Single Strand
Olive Green - 200m
Rs. 200
4mm Single Strand
Olive Green - 200m
Rs. 200
Quick Buy
Quick Buy
Design Approach
Design Approach
To improve the website experience for Macrame Cords Pari, I followed a research-driven UX process focused on understanding both the business goals and the needs of macrame artists and hobbyists. Competitor analysis and user interviews revealed several usability challenges, including unclear brand messaging, cluttered navigation, limited product details, and a lack of trust-building elements. Using these insights, I redesigned key areas of the website including the homepage, product pages, and the Quick Buy feature to create a clearer and more engaging purchase journey. Iterative testing and feedback helped refine the layouts and improve usability. The outcome is a cohesive brand experience and a streamlined e-commerce platform that makes it easier for users to explore products and complete purchases confidently.
To improve the website experience for Macrame Cords Pari, I followed a research-driven UX process focused on understanding both the business goals and the needs of macrame artists and hobbyists. Competitor analysis and user interviews revealed several usability challenges, including unclear brand messaging, cluttered navigation, limited product details, and a lack of trust-building elements. Using these insights, I redesigned key areas of the website including the homepage, product pages, and the Quick Buy feature to create a clearer and more engaging purchase journey. Iterative testing and feedback helped refine the layouts and improve usability. The outcome is a cohesive brand experience and a streamlined e-commerce platform that makes it easier for users to explore products and complete purchases confidently.
Shop by Color
Shop by Color
homepage
homepage
homepage
Crafted with Care, Loved by You
“I’m so impressed with the quality of these macrame cords! I ordered several for my business, and each one exceeded my expectations. Plus, they arrived even sooner than expected, which was a huge bonus. Definitely my new go-to for macrame supplies”
Payal
“Absolutely love these cords! The prices are super reasonable, especially for the quality you’re getting. And the colors are gorgeous—just as vibrant in person as they look online. These are perfect for my projects, and I’ll definitely be ordering again!”
Anjali
“I love the range of colors—they have everything I need to bring my designs to life. I was able to create some beautiful macrame pieces that turned out even better than I imagined. Highly recommend for anyone looking to stock up on great cords without breaking the bank”
Sheetal
“I’m new to macrame, and these cords made it so easy to get started! The quality is top-notch, and they don’t fray while I’m working. I’ve already made a few pieces, and I’m thrilled with how they turned out. Definitely recommend for beginners”
Rahul
“The eco-friendly packaging was such a nice touch! Not only are the cords beautiful, but it’s clear this company really cares about quality and sustainability. I feel great supporting a business that aligns with my values.”
Kavita
“I ordered these cords for a big custom project, and they did not disappoint! The thickness was consistent across all cords, and they worked perfectly for intricate designs. My client loved the final piece, and I couldn’t be happier with the results”
Riya
Crafted with Care, Loved by You
“I’m so impressed with the quality of these macrame cords! I ordered several for my business, and each one exceeded my expectations. Plus, they arrived even sooner than expected, which was a huge bonus. Definitely my new go-to for macrame supplies”
Payal
“Absolutely love these cords! The prices are super reasonable, especially for the quality you’re getting. And the colors are gorgeous—just as vibrant in person as they look online. These are perfect for my projects, and I’ll definitely be ordering again!”
Anjali
“I love the range of colors—they have everything I need to bring my designs to life. I was able to create some beautiful macrame pieces that turned out even better than I imagined. Highly recommend for anyone looking to stock up on great cords without breaking the bank”
Sheetal
“I’m new to macrame, and these cords made it so easy to get started! The quality is top-notch, and they don’t fray while I’m working. I’ve already made a few pieces, and I’m thrilled with how they turned out. Definitely recommend for beginners”
Rahul
“The eco-friendly packaging was such a nice touch! Not only are the cords beautiful, but it’s clear this company really cares about quality and sustainability. I feel great supporting a business that aligns with my values.”
Kavita
“I ordered these cords for a big custom project, and they did not disappoint! The thickness was consistent across all cords, and they worked perfectly for intricate designs. My client loved the final piece, and I couldn’t be happier with the results”
Riya
Crafted with Care, Loved by You
“I’m so impressed with the quality of these macrame cords! I ordered several for my business, and each one exceeded my expectations. Plus, they arrived even sooner than expected, which was a huge bonus. Definitely my new go-to for macrame supplies”
Payal
“Absolutely love these cords! The prices are super reasonable, especially for the quality you’re getting. And the colors are gorgeous—just as vibrant in person as they look online. These are perfect for my projects, and I’ll definitely be ordering again!”
Anjali
“I love the range of colors—they have everything I need to bring my designs to life. I was able to create some beautiful macrame pieces that turned out even better than I imagined. Highly recommend for anyone looking to stock up on great cords without breaking the bank”
Sheetal
“I’m new to macrame, and these cords made it so easy to get started! The quality is top-notch, and they don’t fray while I’m working. I’ve already made a few pieces, and I’m thrilled with how they turned out. Definitely recommend for beginners”
Rahul
“The eco-friendly packaging was such a nice touch! Not only are the cords beautiful, but it’s clear this company really cares about quality and sustainability. I feel great supporting a business that aligns with my values.”
Kavita
“I ordered these cords for a big custom project, and they did not disappoint! The thickness was consistent across all cords, and they worked perfectly for intricate designs. My client loved the final piece, and I couldn’t be happier with the results”
Riya
