AI-powered skincare app to boost engagement and improve routine adherence for men
AI-powered skincare app to boost engagement and improve routine adherence for men
UI Design
Mobile App
Branding
Healthcare
CURA
Cura is an AI-powered skincare app designed for men. It analyzes your skin in real time, recommends the right products, and provides expert skincare tips, hacks, and home treatments. Users can track progress with skin logs and get monthly insights, making skincare simple and effective.
Cura is an AI-powered skincare app designed for men. It analyzes your skin in real time, recommends the right products, and provides expert skincare tips, hacks, and home treatments. Users can track progress with skin logs and get monthly insights, making skincare simple and effective.
Problem
Problem
Men are becoming more interested in skincare, but there’s a catch—they don’t always know where to start. While they’re open to trying new products, many struggle with understanding skincare ingredients and what actually works for their skin. (Mintel) This knowledge gap makes it harder to build a routine that sticks.
Men are becoming more interested in skincare, but there’s a catch—they don’t always know where to start. While they’re open to trying new products, many struggle with understanding skincare ingredients and what actually works for their skin. (Mintel) This knowledge gap makes it harder to build a routine that sticks.
⚡ Some elements on this page are interactive—feel free to explore.
⚡ Some elements on this page are interactive—feel free to explore.
Daily Routine
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Weather & Care
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
Salicylic Acid Cleanser
A gentle exfoliating cleanser that helps prevent breakouts by unclogging pores
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Hello Aryan
August 24, Saturday
Today’s Summary
Finished Routines
2/4
Products Used
7/12
Logs Added
8/10
Hacks Used
1/3
AI Skin Analysis
Skin Score
76%
Hydration- 70%
Blemish Prone- 78%
Redness- 83%
Oiliness- 74%
Current Skin Conditions
Balanced Hydration
Reduced Blemishes
Dark Circles
Reduced Oiliness
Target Goals
Last scan was 2 weeks ago
AI Scan Now
View Previous Results
Daily Routine
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Weather & Care
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
9:41
Routines
Hacks
Logs
Insights
Home
navigation
Hello Aryan
August 24, Saturday
Today’s Summary
Finished Routines
2/4
Products Used
7/12
Logs Added
8/10
Hacks Used
1/3
AI Skin Analysis
Skin Score
76%
Hydration- 70%
Blemish Prone- 78%
Redness- 83%
Oiliness- 74%
Current Skin Conditions
Balanced Hydration
Reduced Blemishes
Dark Circles
Reduced Oiliness
Target Goals
Last scan was 2 weeks ago
AI Scan Now
View Previous Results
Daily Routine
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Weather & Care
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
9:41
Routines
Hacks
Logs
Insights
Home
navigation
Hello Aryan
August 24, Saturday
Today’s Summary
Finished Routines
2/4
Products Used
7/12
Logs Added
8/10
Hacks Used
1/3
AI Skin Analysis
Skin Score
76%
Hydration- 70%
Blemish Prone- 78%
Redness- 83%
Oiliness- 74%
Current Skin Conditions
Balanced Hydration
Reduced Blemishes
Dark Circles
Reduced Oiliness
Target Goals
Last scan was 2 weeks ago
AI Scan Now
View Previous Results
Daily Routine
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Weather & Care
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
9:41
Routines
Hacks
Logs
Insights
Home
cura
cura
cura
Challenge
Challenge
How might we bridge the skincare knowledge gap for Indian men and create a personalized digital platform that makes skincare routine adherence easy and effective?
How might we bridge the skincare knowledge gap for Indian men and create a personalized digital platform that makes skincare routine adherence easy and effective?
Objectives
Objectives
Create an intuitive and user-friendly interface that makes skincare easy to understand and follow.
Design an AI-driven system that tailors skincare routines, ingredient recommendations, and insights to each user’s unique needs.
Incorporate real-time AI skin analysis, visual progress tracking, and interactive content to keep users engaged.
Build a smooth, hassle-free way for users to log their skincare habits and track improvements over time.
Provide easy skincare tips, hacks, and home treatments to educate users and bridge the knowledge gap.
Ensure a sleek, masculine, and visually appealing design that aligns with the brand’s identity.
Create an intuitive and user-friendly interface that makes skincare easy to understand and follow.
Design an AI-driven system that tailors skincare routines, ingredient recommendations, and insights to each user’s unique needs.
Incorporate real-time AI skin analysis, visual progress tracking, and interactive content to keep users engaged.
Build a smooth, hassle-free way for users to log their skincare habits and track improvements over time.
Provide easy skincare tips, hacks, and home treatments to educate users and bridge the knowledge gap.
Ensure a sleek, masculine, and visually appealing design that aligns with the brand’s identity.
Aloe Vera Gel for Instant Hydration
Apply pure aloe vera gel after shaving to soothe and deeply moisturize the skin
Add to Routine
Facial Oils Before Bed
Apply a few drops of jojoba or argan oil before sleep to lock in moisture overnight
Add to Routine
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
Morning
6 Steps
Afternoon
2 Steps
Evening
2 Steps
Night
7 Steps
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
UV Index
7
Humidity
45%
Temperature
32° C
Pollution
70 AQI
montly insights
Design Approach
Design Approach
To design Cura, I adopted a research-led UX approach centered on understanding how men engage with skincare. Through surveys, interviews, and market research, I uncovered a clear knowledge gap and a growing demand for personalized skincare guidance. These insights informed the app’s core experience—from AI skin analysis and tailored routines to progress tracking and educational content. Low- and high-fidelity prototypes were tested with users to validate ideas and refine usability. The outcome is a clean, engaging, and user-focused platform that simplifies skincare while encouraging long-term routine adherence.
To design Cura, I adopted a research-led UX approach centered on understanding how men engage with skincare. Through surveys, interviews, and market research, I uncovered a clear knowledge gap and a growing demand for personalized skincare guidance. These insights informed the app’s core experience—from AI skin analysis and tailored routines to progress tracking and educational content. Low- and high-fidelity prototypes were tested with users to validate ideas and refine usability. The outcome is a clean, engaging, and user-focused platform that simplifies skincare while encouraging long-term routine adherence.
home
treatments
home
treatments
home
treatments
edit
routines
edit
routines
edit
routines
alerts
Morning Routine
Repeat this routine
daily
M
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W
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Remind me at
08:00 AM
Update
Afternoon Routine
Repeat this routine
daily
M
T
W
T
F
S
S
Remind me at
01:00 PM
Update
Evening Routine
Repeat this routine
daily
M
T
W
T
F
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S
Remind me at
06:00 PM
Update
Night Routine
Repeat this routine
daily
M
T
W
T
F
S
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Remind me at
10:00 PM
Update
AI Skin Analysis
Skin Score
76%
Hydration- 70%
Blemish Prone- 78%
Redness- 83%
Oiliness- 74%
Current Skin Conditions
Balanced Hydration
Reduced Blemishes
Dark Circles
Reduced Oiliness
Target Goals
Last scan was 2 weeks ago
AI Scan Now
View Previous Results
add
logs
add
logs
add
logs
